Whats is naming ?
Naming is the process of creating and selecting a name for a company, product, project or service. It’s a key element of your communication and marketing strategy: a well-chosen name enables you to differentiate your offer, communicate its benefits and create a strong brand image.
Naming can also involve checking the availability and protectability of the chosen logo and name.
We work closely with you, listening to your needs and desires, understanding your business and values to build – or develop – your DNA.
Why modernize a logo?
Modernizing a logo makes it more up-to-date by adapting it to new graphic trends. It can also help you reinforce your brand image and make it more memorable for consumers.
Last but not least, a redesign allows you to take ownership of a company you’ve just bought, for example, and also makes it easier for you to convey the new dynamic you want to give your company.
When to create logos and names?
It’s a good idea to create a name and logo when you launch your business. The name is one of the keys to your success. It’s the first word you say when you introduce yourself. It’s also a way of differentiating and positioning your company.
However, it’s also a good idea to change them if your business evolves, or if your old name and logo no longer effectively reflect your current brand image.
Whether you’re starting out or evolving, creating a logo and name is a must! It’s important to take the time to think them through with professionals like Ça com’mence aujourd’hui, because they are the basic elements of your company’s visual identity.
How do you create logos and names that don't yet exist?
Ça com’mence aujourd’hui makes it a point of honor to create logos and names that make sense to your contacts. The name and logotype are neither a whim nor a crush for our team: we have to choose colors, a visual element and one or more typographies to use.
To create a logo and name that don’t yet exist, Ça com’mence aujourd’hui starts by defining your company’s objectives, your competitors’ methods and your target market. Next, we research current trends and logo styles relevant to your field. Finally, we propose several logo designs and you choose the one that best suits your company’s values, your needs and your customers’ wishes.
How do you ensure that the name and logo you choose are available and protectable?
To ensure that the chosen naming and logo are available and protectable, it’s important to check the name’s availability by carrying out a trademark search with your country’s National Institute of Intellectual Property (INPI). It is also advisable to check whether the name or logo is similar to those of other existing companies. Finally, it’s important to register your name and logo with the INPI for legal protection against unauthorized use.